5 Best Marketing Attribution Software for 2023

5 Best Marketing Attribution Software for 2023

Sales attribution platforms are software programs that help businesses track and measure the effectiveness of their sales and marketing efforts. These platforms typically provide businesses with data on things like leads, conversion rates, and customer lifetime value. This information can be extremely valuable in helping businesses to optimize their sales and marketing strategies.

There are many different sales attribution platforms on the market, and choosing the right one for your business can be a challenge. However, there are a few things you should look for when selecting a platform.

First, the platform should be able to track all of the different channels through which you generate leads. This includes things like your website, social media, email marketing, and paid advertising.

Second, the platform should provide you with detailed data on each lead. This data should include things like the lead’s contact information, how they found your business, and what stage of the buying cycle they are in.

Third, the platform should be easy to use and understand. It should provide you with clear data that you can use to make decisions about your sales and marketing strategies.

Finally, the platform should be affordable. There are many high-quality sales attribution platforms on the market, and you should be able to find one that fits within your budget.

Choosing the right sales attribution platform can be a challenge, but it’s important to take the time to find one that meets your needs. Doing so will help you to optimize your sales and marketing efforts and grow your business.

In this article we’ll be discussing the top 5 sales attribution platforms that you can consider for your business.


Inchargeads.com is a sales and marketing attribution platform that allows businesses to track, measure, and optimize their marketing efforts. Incharge provides businesses with a comprehensive view of their marketing campaigns, including data on leads, conversions, and ROI. 

Inchargeads.com is a valuable tool for businesses of all sizes. It is easy to use and provides businesses with the data they need to make informed decisions about their marketing campaigns. Additionally, the platform offers a free trial, so businesses can try it out before deciding whether or not to commit.

The platform is easy to use and provides a wealth of features and insights. The customer support is also excellent, and they are always willing to help with any questions or problems you may have.

Overall, Inchargeads.com is a great choice for businesses looking for a sales and marketing attribution platform. It is easy to use, provides comprehensive data, and offers a free trial.

Incharge’s Key Features:

  • Central dashboard for managing all of your Ad accounts
  • Multi-Channel 365-Day Click Attribution
  • Real-Time Profits | Lifetime Value
  • Powerful Creative Analytics
  • Track Custom Sources
  • Customer Data Journey
  • Track conversion campaigns from ad platforms to Amazon (New)

Incharge’s Pros and Cons


  • Amazon attribution which is not available with other tracking tools
  • Free tier
  • AI Ads copywriter included
  • Single dashboard to track it all
  • Easy to understand 
  • Customer Support


  • Relatively new platform
  • Only available for Shopify and WooCommerce

Incharge's Pricing:

Incharge's pricing is simple and starts at free. The amount you pay is based on your store's revenue, so you only pay more when you make more money. There is no risk and no obligation.

This makes Incharge a great choice for businesses of all sizes. And, because Incharge always keep updating features and offerings, you can be sure you're getting the best possible value for your money.

Triple Whale

Triple Whale is a platform that tracks key metrics related to your business and correctly attributes customer purchases to the various platforms on which you advertise. This is accomplished through the use of advertising and sales data.

If you are a direct-to-consumer brand with an online storefront, you are probably aware that changes in iOS 14 made tracking ad attribution from third-party apps like Facebook significantly more difficult. Visibility was greatly reduced when users did not opt in to share this third-party data.

Triple Whale addresses this issue by leveraging first-party data to connect ad clicks and conversions with greater precision and transparency via the Triple Pixel.

If you're looking for an edge in understanding your online sales performance, Triple Whale is the solution for you. With powerful financial, accounting, and ROI insights, it's easy to see why this cross-channel commerce and marketing tool is quickly becoming the go-to choice for savvy businesses.

Triple Whale's primary objective is to provide businesses with precise, useful data regarding their digital marketing campaigns and revenue streams.

Triple Whale’s Key Features:

  • Profit Monitoring Across Channels
  • Analyzing data in real time
  • Zero code Metric Builder
  • Customizable Dashboards
  • Activity Feed and Portfolio view

Triple Whale’s Pros and Cons


  • Keep tabs on conversions across all mediums
  • Cross-channel performance comparison
  • Make your own metrics
  • real-time data analysis
  • Filter data based on what's most relevant to you.


  • Requires coding skills
  • Limited support

Triple Whale’s Pricing:

If your annual revenue is less than a million USD, the basic plan at Triple Whale starts at $100 per month. There are even custom plans available to meet your specific requirements.


Hyros provides an intuitive ad-tracking platform that lets you see every step of a customer’s journey, so you can gain insights into their conversions. 

The purpose of this platform is to track every click and purchase a customer makes, which is then displayed in a format that is easy to see.

When you integrate Hyros into your ad campaigns alongside your existing ad tracking platforms, you can compare Hyros’ accurate tracking statistics to the less precise data provided by your ad platform. You’ll see a clear difference in your tracking information.

Hyros collects data from ten different sources on your website, including payment processors, phone numbers, IP addresses, and cookies. The Hyros "watcher code" integrates with these data points to provide you with a comprehensive picture of your website's activity.

Hyros is special because it collects data across multiple touchpoints. This makes it easy for Hyros to track customers and get as much information as possible about them.

Even if the customer changes their browser or email, Hyros can still track them using their IP address. Hyros' server-side tracking is more accurate than Facebook pixel's client-side tracking.

Hyros' ability to collect data from many touch points creates a more accurate customer profile, which in turn leads to a more accurate calculation of that customer's lifetime value. Furthermore, Hyros can feed data directly into the AI systems of major ad platforms like Google and Facebook.

Hyros’ Key Features:

  • Ad attribution
  • Long-Term ad tracking
  • Email tracking
  • Accurate Reporting
  • Call tracking
  • Integrations

Hyros’ Pros and Cons


  • Amazing customer support
  • Multi-source traffic is a great fit for this solution
  • You can increase revenue and reduce costs by 10% by using it
  • a 90-day money-back guarantee


  • Hyros requires at least $10K per month in ad spend
  • No transparent pricing
  • It's more expensive
  • Hyros needs to know about your business
  • No free trial

Hyros’ Pricing:

If you're looking for a platform that is both transparent about its pricing and easy to sign up for, Hyros is not the right choice. Hyros is invite-only, so you would have to be accepted by the platform before being able to use its services.

You’ll have to meet the following criteria if you want to use Hyros:

  • USD 10K in monthly ad spend
  • Minimum $40k per month revenue

If you meet the criteria, you can set up a call with their team and after analyzing your business they’ll set you up with a custom plan based on your needs.


Anytrack is a great choice if you want a solid tool without spending a lot of money. It lets you see where your traffic is coming from and what they're doing while they're on your site.

Anytrack.io is a conversion tracking platform that makes it easy to see how your paid and organic traffic is performing. It syncs with your Google Analytics, Facebook Pixel and ad networks, so you can get a complete picture of your marketing efforts. 

Plus, the Anytrack attribution engine ensures that conversion data is routed intelligently across your marketing tools. That way, you can make the most of your multi-channel marketing campaigns, build remarketing audiences and scale your campaigns with confidence.

By leveraging the conversion data available from your ad networks, PPC marketers can fine-tune their campaigns for better results. SEOs can use this data to learn more about their audience and create content that is more likely to sell.

Anytrack’s Key Features: 

  • Affiliate Network Tracking
  • Webhooks
  • Easy Set-Up
  • Good UI/UX
  • Audience building

Pros and Cons of Anytrack


  • Easy to install
  • Coding is not required.
  • Free plan available
  • Compatible with almost all CMS
  • User-friendly


  • Not very feature rich as competitors
  • Customer support can be improved

Anytrack's Pricing:

Anytrack's pricing starts at $50 per month and goes upto $300 per month for 10 websites. There is no custom plan that's agency friendly.

Wicked Reports

Wicked Reports is a tool that allows users to track their marketing efforts and see which ones are working and which ones are not. It also provides users with data on their website visitors, including where they came from, what they did on the site, and how long they stayed.

One of the best features of Wicked Reports is its ability to track conversions. This data is essential for understanding which marketing campaigns are working and which ones are not. Wicked Reports makes it easy to see which campaigns are generating the most leads and sales, and which ones are wasting your time and money.

Another great feature of the tool is its reporting capabilities. Wicked Reports provides users with a variety of reports, including website traffic reports, conversion reports, and campaign reports. These reports can be customized to include the data that is most important to you, and they can be exported into Excel or PDF format.

Overall, Wicked Reports is an excellent tool for businesses of all sizes. It is easy to use, and it provides users with a wealth of data that can be used to improve their marketing campaigns. If you are looking for a tool to help you track your marketing efforts and see which ones are working, Wicked Reports is a great choice.

Wicked Reports’ Key Features: 

  • Multiple attribution models to choose from.
  • Patent pending top of the funnel attribution
  • Live conversion data
  • Customer LTV analysis

Wicked Reports’ Pros and Cons


  • Can track users for a longer duration
  • Multiple attribution models.
  • Pretty intuitive tool
  • First click and full impact attribution.


  • Steep learning curve
  • Delayed reporting at instances
  • Not the most cost effective solution out there

Wicked Reports' Pricing

Wicked Reports' pricing starts at $200 and their is no further information available on their website about how it'll increase when you scale your marketing efforts.

What ecommerce analytics metrics should you track?

There are a number of ecommerce analytics metrics that you should track, depending on your business goals. For example, if you are trying to increase sales, you might want to track metrics such as conversion rate, average order value, and cart abandonment rate.

If you are trying to improve customer satisfaction, you might want to track metrics such as customer satisfaction score, net promoter score, and customer churn rate.

Finally, if you are trying to reduce costs, you might want to track metrics such as customer acquisition cost, customer lifetime value, and return on investment.

The specific ecommerce analytics metrics that you track will depend on your business goals. However, some of the most important metrics to track include conversion rate, average order value, cart abandonment rate, customer satisfaction score, net promoter score, and customer churn rate. By tracking these metrics, you can get a better understanding of your ecommerce business and make decisions that will help you to achieve your goals.